DLT (Distributed Ledger Technology) registration is a mandatory process for entities sending SMS in India, regulated by the Telecom Regulatory Authority of India (TRAI), to curb unsolicited commercial communication and improve mobile subscriber privacy.
Key Features:
Mandatory Registration: Businesses sending commercial SMS or voice communications must register their entity, sender IDs (headers), and message templates on the DLT platform.
Blockchain Technology: DLT utilizes blockchain technology to create a transparent and immutable record of all SMS communications.
Verification and Authentication: DLT ensures that only verified entities can send messages, reducing spam and protecting customers from scams.
Sender ID and Template Registration: Businesses must register their sender IDs (headers) and message templates on the DLT platform to ensure they are pre-approved and trusted.
Benefits:
Compliance: DLT registration ensures compliance with TRAI regulations, preventing penalties and legal issues.
Better Reach: Registered businesses are more likely to have their SMS campaigns delivered to customers, as they are less likely to be blocked.
Improved Engagement: Customers are more likely to trust and respond to messages from registered businesses, leading to better engagement.
Spam-Free Interactions: DLT helps create a cleaner communication channel, free from spam messages, improving customer experience.
Enhanced Transparency: DLT registration promotes transparency in SMS communications, as all communications are recorded on a blockchain.
Customer Trust: Registered entities are perceived as credible, improving trust and engagement with customers.
Targeted Outreach: DLT helps businesses reach their target audience effectively, as they can ensure messages are sent to customers who have given consent.