Key Features:

Data Collection and Tracking:
Page Views: Tracks the number of times a specific page is viewed. 
Visits: Counts the number of times users visit your website. 
Time on Page: Measures how long users spend on a particular page. 
Referral Sources: Identifies where visitors are coming from (e.g., search engines, social media, other websites). 
Conversions: Tracks actions users take on your site that are important to your business goals (e.g., form submissions, purchases). 
Reporting and Analysis:
Real-time Reporting: Allows you to see website activity as it happens. 
Custom Reports: Enables you to create tailored reports based on your specific needs and KPIs. 
Data Export: Allows you to export data for further analysis or integration with other tools. 
Popular Website Analytics Tools:
Google Analytics: A widely used, comprehensive web analytics platform.

Benefits:

Understanding Your Audience:
Who are your visitors?
Analytics tools help you identify demographics, interests, and behaviors of your website visitors. 
Where are they coming from?
You can track traffic sources (search engines, social media, etc.) to understand which channels are most effective. 
What are they doing on your site?
You can analyze page views, time on page, and bounce rates to understand user engagement and identify areas for improvement. 
Improving Website Performance: Identify and fix problems: Analytics can pinpoint pages or content that are not performing well, allowing you to make targeted improvements.  
Optimizing Marketing Campaigns: Track campaign performance: Analytics tools allow you to measure the effectiveness of your marketing campaigns and identify which ones are generating the best results. 
Improve targeting: Understanding your audience's behavior helps you refine your targeting strategies and deliver more relevant messages.