Key Features:

Brand Identity: This encompasses the elements that represent a brand, including the business name, brand story, mission statement, values, visual identity, voice, and tone. 
Brand Strategy: A well-defined brand strategy outlines the core principles and values that the brand represents, and how it will be communicated to the target audience. 
Brand Positioning: This involves defining how the brand is perceived by customers in relation to competitors, and what makes it unique. 
Customer Experience: Service branding focuses on creating a positive and memorable customer experience at every touchpoint, from initial contact to post-service interaction. 
Employee Training: To ensure consistent brand delivery, employees need to be trained on the brand values and how to represent them in their interactions with customers. 
Marketing and Communication: Effective marketing and communication strategies are crucial for building brand awareness and communicating the brand's message to the target audience. 

Benefits:

Increased Customer Trust: A strong brand can build trust and confidence in the service provider, leading to increased customer loyalty and repeat business. 
Enhanced Brand Recognition: A well-branded service is more likely to be recognized and remembered by customers, making it easier to attract new clients. 
Competitive Advantage: A unique and memorable brand can help a service business stand out from competitors and attract more customers. 
Higher Pricing Potential: Customers are often willing to pay a premium for a well-known and trusted brand, allowing service businesses to command higher prices. 
Improved Customer Retention: A positive brand experience can lead to increased customer retention and loyalty, reducing the cost of acquiring new customers.