Key Features:

Keyword Research: Identifying relevant keywords that potential customers are searching for. 
Ad Creation: Crafting compelling and engaging ad copy and visuals. 
Campaign Management: Setting up and optimizing PPC campaigns, including bidding strategies and targeting options. 
Performance Tracking: Monitoring and analyzing campaign performance to identify areas for improvement. 
Landing Page Optimization: Ensuring that the landing page is relevant to the ad and optimized for conversions. 
Remarketing: Retargeting users who have previously interacted with the website or ads. 

Benefits:

Targeted Traffic: PPC allows businesses to reach specific audiences based on their interests and search behavior. 
Measurable Results: PPC campaigns are easily tracked and analyzed, providing valuable insights into campaign performance. 
Cost-Effective: Businesses only pay for clicks, making PPC a potentially cost-effective way to reach potential customers. 
Fast Results: PPC campaigns can deliver immediate results, allowing businesses to see traffic and conversions quickly. 
Scalability: PPC campaigns can be easily scaled up or down based on budget and goals.